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Hale Custom Signs
74 Montague City Road
Greenfield, Massachusetts 01301
Phone: 413-774-5663
FAX: 413-774-5003
info@halecustomsigns.com

Professional Signs of All Kinds

Choosing the Right Sign Maker

A sign does much more than direct people to your business: it says something about you, your products, and your services. Your sign is also the most efficient, cost-effective way to advertise your business.

That's why I feel it is important to put some time and thought into choosing your sign, and therefore, your sign maker.

If you have a good place to show off your sign and plan right, your sign will give you one of the biggest returns on your investment. Whether your budget is a few hundred dollars or several thousand, your investment mission is the same: you want your money's worth.

How do you get the sign your business needs?

Plan. Tell your sign maker your budget, your timetable, and your options. Planning includes design, permits, fabrication, delivery, and installation.
Regulations. Regulations involve your landlord, the city building inspector, planning board, design review board, and other municipal offices. You need to know what limitations, regulations, permits, and fees are for signage at your location.
Design. Realize that you will spend time and money on your design. An experienced sign maker can design your sign for you, but remember that the design is your concept that the sign maker then translates into the most practical, durable, visible, and cost-effective sign.
Image. What image do you want to project? What kind of customers do you want to attract? These are major factors in the design of your sign.
Sign Maker. Find a person who is fluent in the language of image and design so that the design will attract the type of business you want. Remember, you have to consider color, materials, lettering styles, size, depth and proportion, balance, and graphic shapes to name a few.
Language of Signs. A reliable sign maker will design your sign within your price range that best meets your needs. Do not be afraid to shop around. Ask many questions.
Agreement. Get it in writing. Approve the sign and have a firm estimate before you sign. It is customary to pay at least 50% of the price up front with the balance due when the sign is completed. Be sure you understand all the terms before you begin.

At Hale Custom Signs, I plan your sign with you. If you already have a logo, I will incorporate that into your signs -- if not, I can help you create one. I've been creating custom signs for over a decade all over the Pioneer Valley. Come see why businesses in Hampshire and Franklin counties choose Hale Custom Signs.

Dan Hale

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last updated 07/26/2007